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Transformative Consumer Research

TCR FUNDING

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Empower your research with a grant!

2025 ACR-AMA-TCR Grants

The TCR Small Grant program is designed to encourage innovative exploratory inquiry that is consistent with TCR’s mission; provide seed funding or supplemental funding for projects where early empirical confirmation is likely to fuel future research projects or facilitate pursuit of larger grants; support research with the potential to create positive societal impact; and prioritize funding support for researchers within the TCR community working at institutions and in parts of the world where research funding is scarce. Funding for most grants will range from $1,000-$3,000.

 

Please see the full Call for Proposals for more information and application details.

TCR partners with the Association for Consumer Research, the American Marketing Assocation, and private donors to offer small grants to provide seed money and support exploratory research that aligns with TCR's mission. This funding opportunity is offered once per year, with a Call for Proposals announced here on the TCR website. Funding is available to both PhD students and academic researchers.

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2024 Recipients

Recipients of the 2024 TCR Small Grant Cycle have been announced.

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Previous Winners

Past grants support from the Sheth Foundation, ACR,

and Kellogg Foundation.

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TCR Grant FAQs

Most commonly asked questions, answered.

Past TCR Grant Award Winners

How Scents Can be Used to Improve Consumer Health and Wellbeing

Annika Abell

$2,000

Award amount

2022

Responsible Online Game Consumption Amongst Adolescents: Role of Family and Peer

Ambika Prasad Nanda

$2,050

Award amount

2019

An Intersectionality Perspective of the Experiences of Student-Consumers in Business Schools

Laurel Steinfeld

$4,468

Award amount

2019

Fueling The Dadbod: Understanding The Snacking Behavior Of Fathers, Mothers, And Non-Parents

Marina Cozac, Martin Mende

$1,944

Award amount

2020

Giving Women a Voice in Healthcare: The Unmet Needs of Young Women Living with Breast Cancer

Kathrynn Pounders

$2,500

Award amount

2022

Made for Change: Consumer Reaction to Products and Firms Involved with Prison Labor Programs

Julie Huang

$2,025

Award amount

2019

Consumer Political Participation: Consistency and Licensing Effects of Small Donor Contributions

Gustavo Schneider

$2,480

Award amount

2019

Scarcity, Consumption, and Social Impact

Tania Veludo-de-Oliveira

$2,500

Award amount

2020

Recycling Piety: Responsibilizing Religious Consumers

Krishanu Rakshit

$1,000

Award amount

2022

How Can We Theorise With Social Impact Organisations?

Agnes Nairn

$3,665

Award amount

2019

The Outcaste becomes the Guru

Krishanu Rakshit

$2,000

Award amount

2020

How to Enhance the Effectiveness of Anti-Smoking Messages in Curtailing Teen Smoking

Zhiyong Yang

$2,000

Award amount

2020

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