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1.15

Beyond the Human Subject: Impact and Market Transformation

Aya Aboelenien

Jack Waverley

Shona Bettany

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This track invites scholars interested in transformative consumer research, market justice, critical animal studies, and marketplace ethics to join a timely conversation on the consumer-animal nexus. The track challenges the longstanding treatment of animals as objects of consumption and instead explores what becomes possible when animal well-being is positioned as a central concern of market justice. Participants will investigate how markets construct animal categories, how consumers negotiate interspecies relationships, and how human-animal relations shape identities, consumption practices, regulation, and market systems. Together, we will develop a research agenda that rethinks impact beyond human-centered measures and advances more-than- human approaches to transformation in consumer markets.

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