Track 1: Build Capacity
Track 1 provides a space for experimentation, encouraging participants to explore innovative approaches to addressing pressing societal issues and generating meaningful impact. Recognizing multiple pathways to impact, the track welcomes diverse ideas, perspectives, and methodologies. By fostering an open, generative environment, it aims to support creative inquiry and identify effective approaches to advancing consumer well-being and broader societal outcomes.
Track 1 Proposal Requirements
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A one-page overview of the track theme and plans for a post-conference write-up
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CVs of the track co-chairs
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Short bios of the track co-chairs
Track 1 Timeline
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Track 1 proposals now closed.
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Notification of track selections: August 31, 2026
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Open call for participant applications: Mid-September 2026
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Participant applications due: November 15, 2026
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Track chairs submit participant application reviews to conference chairs: December 31, 2026
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Notification of conference acceptance to participants: January 15, 2027
2027 Track 1 Open Calls
Whose Fault Is the Fake? Moral Self-Image and Consumer Responses to AI-Generated Misinformation
1.1
Sahel Zaboli
Colleen P. Kirk
Laura Schrier-Rifkin
From Brand Activism to Shared Power
1.3
Serkan Saka
Priscilla Pena
Navigating Egg Donation Marketplace: Experiences and Challenges of Egg Donors and Egg Recipients
1.5
Zhe (Kitty) Li
Elena Elkanova
Networked Care Responsibilities: Caring for Ourselves and Others in the Digital Age
1.7
Alexei Gloukhovtsev
Kristen L. Walker
Courtney Nations Azzari
The Hidden Price of Belonging: Affordability, FOMO, and the Financial Costs of Social Rituals
1.9
Abigail Nappie Cherup
Jane Brown
Chrysostomos Apostolidis
Enough is Enough! Reclaiming Sufficiency and Limits in Consumer Culture
1.11
Handan Vicdan
Meltem Türe
Hélène Cherrier
The Price of Belonging: Values, Generational Dynamics, and Immigrant Marketplace Well-Being
1.13
Naz Onel
Avinandan Mukherjee
Michael S. Rodriguez
Beyond the Human Subject: Impact and Market Transformation
1.15
Aya Aboelenien
Jack Waverley
Shona Bettany
Reconceptualizing Food Access: Towards Meaningful Food Inclusion Through the Multicultural Marketplaces Lens
1.2
Irem Yoruk
Eva Kipnis
Samantha Cross
Navigating the Digital Self-Care Ecosystem: Empowering Consumers to Take Control of Their Health and Well-Being
1.4
Rodolfo R. Roch
Felipe M. Affonso
The Political Spectrum of Brand Activism
1.6
Antonella Cammarota
Amanda Spry
Jessica Vredenburg
Courtney B. Peters
The Pursuit of “Better”: Can Contentment Thrive in an Age of Perpetual Self-Optimization?
1.8
Cheryl-lyn Ngoh
Melanie Moore Koskie
Enabling Wiser City Service Systems for Humanity
1.10
Raymond Fisk
Claire Deventer
Qusay Hamdan
Marketplace Responses to Social Isolation: Advancing Consumer Well-Being
1.12
Meryl P. Gardner
Ainslie E. Schultz
From Black Box to Trusted Coach: Algorithmic Transparency, AI Role Framing, and Autonomy-Negotiation in Consumer Health Technologies
1.14
Marco März
Andrea Raab