Track 1: Build Capacity
Track 1 provides a space for experimentation, encouraging participants to explore innovative approaches to addressing pressing societal issues and generating meaningful impact. Recognizing multiple pathways to impact, the track welcomes diverse ideas, perspectives, and methodologies. By fostering an open, generative environment, it aims to support creative inquiry and identify effective approaches to advancing consumer well-being and broader societal outcomes.
Track 1: Themes
In terms of themes, tracks in previous years have focused on the following substantive issues and areas including, but not limited to, the themes below. Proceedings from earlier TCR conferences, including track themes, can be found here. As TCR is a space for innovation and inclusivity, we strongly encourage proposals from new track chairs and on emerging themes.
Conceptual foundations and lenses
For example, well-being, happiness, materialism, moral self-regulation, human–nonhuman relations.
Marketplace & consumption contexts
For example, marketplace access, technology and digital life; care / health / service infrastructures.
Global & societal challenges
For example, refugees, immigration, environmental sustainability and justice, climate crisis, human rights.
Individual experience & lived realities
For example, vulnerability, health, food well-being, stigma, addiction, race and ethnicity in the marketplace.
Social structures & inequality
For example, social justice, poverty interventions, diversity and inclusion, democracy and governance, social conflict.
Transformation, impact & change
For example, social change and impact, transformative services, transformative methods.
Track 1: Participants
Each track represents an opportunity to build and strengthen a collaborative network of researchers with an enhanced capacity to address pressing social issues related to consumption. Historically, TCR has fostered innovation by embracing a dialogical format, engaging non-academic participants, working across intersecting social challenges, and encouraging more relational forms of engagement, such as involving stakeholders directly in the research process.
For Track 1, we anticipate that tracks will typically consist of approximately 4–6 academic participants and 1–2 non-academic contributors (if possible). Past experience suggests that an ideal track size ranges from 6 to 10 participants, including the track chairs, to ensure both diversity of perspectives and effective dialogue.
In line with these principles, we ask that all Track 1 proposals intentionally incorporate inclusivity and mentorship. Specifically, each track should reserve space for at least one advanced doctoral candidate working in a TCR-related area. Proposals are also encouraged to include non-academic stakeholders—such as representatives from government, advocacy organizations, non-profits, and activist communities—as well as scholars from diverse disciplinary backgrounds who can contribute novel perspectives, theoretical insights, and methodological approaches.
Please note: Each applicant/track participant can only apply for and be a part of one track.
Following the submission of track topics, an open call for track members will be issued in September 2026.
Track 1 Proposal Requirements
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A one-page overview of the track theme and plans for a post-conference write-up
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CVs of the track co-chairs
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Short bios of the track co-chairs
Track 1 Timeline
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Track proposals due: July 31, 2026
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Notification of track selections: August 31, 2026
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Open call for participant applications: Mid-September 2026
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Participant applications due: November 15, 2026
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Track chairs submit participant application reviews to conference chairs: December 31, 2026
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Notification of conference acceptance to participants: January 15, 2027
