Transformative Consumer Research

ALL PUBLICATIONS

Effect of country characteristics and exogenous shocks on philanthropic impact: Opportunities for marketing strategy influence for nonprofits

AMS Review

2025

Abhijit Roy, Eric Van Steenburg, Lauren Drury

Children, carers, and community members as cocreators of digital well-being

European Journal of Marketing

2025

Laurel Aynne Cook

From algorithms to ecosystems: A transformative consumer research perspective on artificial intelligence for sustainable living

AMS Review

2025

Naz Onel, Leila Elgaaied-Gambier, Sara Baskentli, Estelle Van Tonder

Fostering impact through resonance: collaborative methodologies in arts research

European Journal of Marketing

2025

Patrick Elf, Athina Dilmperi, Sophie Whitehouse, Georgia Stavraki, Claire Farmer, Katherine Casey

A WISER intervention to combat the influence of misinformation on social media

European Journal of Marketing

2025

Abigail B. Schneider, Jason Stornelli, Sunaina K. Chugani, Michael G. Luchs, Tiffany Vu, Tavleen Kaur, David Glen Mick

Co-creating sustained impact for diversity and inclusion engaged marketing

European Journal of Marketing

2025

Samantha N. N. Cross, Cristina Galalae, Tana Cristina Licsandru, Verónica Martín Ruiz, Charles Chi Cui, Carlo Mari, Lizette Vorster, Irem Yoruk, Emma Johnson, Shauna Kearney

Foundational

Papers about the history and purpose of TCR

Special Issues

Papers from conference special issue publications

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Searchable list of all TCR research publications