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Transformative Consumer Research

ALL PUBLICATIONS

Toward a theory of community-based enterprise.

Academy of Management Review

2006

Ana Maria Peredo, James J. Chrisman

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The Low Literate Consumer

Journal of Consumer Research

2005

Natalie Ross Adkins, Julie L. Ozanne

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Towards a Theory of Indigenous Entrepreneurship

International Journal of Entrepreneurship and Small Business

2004

Ana Maria Peredo, Robert B. Anderson, Craig S. Galbraith, Benson Honig, Leo Paul Dana

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Choose, Choose, Choose, Choose, Choose, Choose, Choose: Emerging And Prospective Research On The Deleterious Effects Of Living In Consumer Hyperchoice 

Journal of Business Ethics 

2004

David Glen Mick, Susan M. Broniarczyk, Jonathan Haidt

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We're Here, We're Queer, And We're Going Shopping! A Critical Perspective On The Accommodation Of Gays And Lesbians In The U.S.Marketplace

Journal of Homosexuality

1996

Lisa Peñaloza

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Crossing Boundaries/Drawing Lines: A Look At The Nature Of Gender Boundaries And Their Impact On Marketing Research

International Journal of Marketing Research

1994

Lisa Peñaloza

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