Transformative Consumer Research

ALL PUBLICATIONS

Deriving happiness through extraordinary or ordinary brand experiences in times of COVID-19 threat

Journal of Consumer Affairs

2022

Jinfeng (Jenny) Jiao, Fang-Chi Lu, Nuoya Chen

The new world of philanthropy: How changing financial behavior, public policies, and COVID-19 affect nonprofit fundraising and marketing

Journal of Consumer Affairs

2022

Eric Van Steenburg, Nwamaka A. Anaza, Ahmed Ashhar, Andres Barrios, Ashley Cermin, Meryl P. Gardner, Preeti Priya, Abhijit Roy, Anu Sivaraman, Kimberly A. Taylor

Sharenting in an evolving digital world: Increasing online connection and consumer vulnerability

Journal of Consumer Affairs

2022

L. Lin Ong, Alexa K. Fox, Laurel Aynne Cook, Claire Bessant, Pingping Gan, Mariea Grubbs Hoy, Emma Nottingham, Beatriz Pereira, Stacey Barell Steinberg

The platformed money ecosystem: Digital financial platforms, datafication, and reimagining financial well-being

Journal of Consumer Affairs

2022

Akon E. Ekpo, Jenna Drenten, Pia A. Albinsson, Sophia Anong, Samuelson Appau, Lagnajita Chatterjee, Charlene A. Dadzie, Margaret Echelbarger, Adrienne Muldrow, Spencer M. Ross, Shelle Santana, Michelle F. Weinberger

Effects of perceived scarcity on COVID-19 consumer stimulus spending: The roles of ontological insecurity and mutability in predicting prosocial outcomes

Journal of Consumer Affairs

2022

R. Bret Leary, Rhiannon MacDonnell Mesler, Bonnie Simpson, Matthew D. Meng, William Montford

Stronger together: Developing research partnerships with social impact organizations

Journal of Consumer Affairs

2022

Melissa G. Bublitz, Laura A. Peracchio, Brennan Davis, Jennifer Edson Escalas, Jonathan Hansen, Elizabeth G. Miller, Beth Vallen, Tiffany B. White

Foundational

Papers about the history and purpose of TCR

Special Issues

Papers from conference special issue publications

All Papers

Searchable list of all TCR research publications