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Transformative Consumer Research

TCR FUNDING

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Empower your research with a grant!

2026 ACR-AMA-TCR Grant

The TCR Small Grant program is designed to encourage innovative exploratory inquiry that is consistent with TCR’s mission; provide seed funding or supplemental funding for projects where early empirical confirmation is likely to fuel future research projects or facilitate pursuit of larger grants; support research with the potential to create positive societal impact; and prioritize funding support for researchers within the TCR community working at institutions and in parts of the world where research funding is scarce. Funding for most grants will range from $1,000-$3,000.

 

Please see the full Call for Proposals for more information and application details.

TCR partners with the Association for Consumer Research, the American Marketing Assocation, and private donors to offer small grants to provide seed money and support exploratory research that aligns with TCR's mission. This funding opportunity is offered once per year, with a Call for Proposals announced here on the TCR website. Funding is available to both PhD students and academic researchers.

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2025 Recipients

Recipients of the 2025 TCR Small Grant Cycle have been announced.

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Previous Winners

Past grants support from the Sheth Foundation, ACR,

and Kellogg Foundation.

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TCR Grant FAQs

Most commonly asked questions, answered.

Past TCR Grant Award Winners

Examining Multi-Dimensional Health Experiences of Hunger and Economic Strain thru Photovoice

Martina Hutton

$1,673

Award amount

2017

Examining Implications of Marketing (Mis)representation on Wellbeing of Consumers with Disabilities

Eva Kipnis

$1,850

Award amount

2017

Moved to Donate: How Eudaimonic Stories Enhance Charitable Giving

Anne Hamby

$2,796

Award amount

2018

Moving Away from the Roots? Investigating Why Indian Tribals are Choosing Marketed Packaged Foods of Indigenous Produce

Prakash Satyavageeswaran

$2,525

Award amount

2018

An Examination of Policy-Related Displacement

Shikha Upadhyaya

$1,500

Award amount

2017

The Effects of Narrative Processing on the Acceptance of Target Information

Anne Hamby

$2,500

Award amount

2017

The Effects of Adaptive and Maladaptive Consumption on Refugee Consumers' Well-being: The Moderating Effect of Social Support (V)

Haithem Zourrig

$1,810

Award amount

2018

When Social Density Increases or Decreases Recycling: The Role of Self-Construal

Zhiyong Yang

$2,500

Award amount

2018

Materialism as Adaptive and Maladaptive Coping

Kalyani Menon

$2,500

Award amount

2017

Caring for Family Members with Dementia An Exploration of Family Consumption

Carol Kelleher

$4,518

Award amount

2017

Investingating the Implementation of the NDIX in the Western NSW Region of Australia

Jodie Kleinschafer

$6,000

Award amount

2018

Consumption before Well-being: The Izikhothane Problem

Liezl-Marie Van der Wethuizen

$4,100

Award amount

2018

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