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Transformative Consumer Research

TCR FUNDING

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Empower your research with a grant!

2026 ACR-AMA-TCR Grant

The TCR Small Grant program is designed to encourage innovative exploratory inquiry that is consistent with TCR’s mission; provide seed funding or supplemental funding for projects where early empirical confirmation is likely to fuel future research projects or facilitate pursuit of larger grants; support research with the potential to create positive societal impact; and prioritize funding support for researchers within the TCR community working at institutions and in parts of the world where research funding is scarce. Funding for most grants will range from $1,000-$3,000.

 

Please see the full Call for Proposals for more information and application details.

TCR partners with the Association for Consumer Research, the American Marketing Assocation, and private donors to offer small grants to provide seed money and support exploratory research that aligns with TCR's mission. This funding opportunity is offered once per year, with a Call for Proposals announced here on the TCR website. Funding is available to both PhD students and academic researchers.

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2025 Recipients

Recipients of the 2025 TCR Small Grant Cycle have been announced.

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Previous Winners

Past grants support from the Sheth Foundation, ACR,

and Kellogg Foundation.

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TCR Grant FAQs

Most commonly asked questions, answered.

Past TCR Grant Award Winners

Turning Slacktivists Into Activists

Kate White

N/A

Award amount

2013

Alternatives to Traditional Consumption Rituals

Courtney Nations Baker, Stacey Baker, Kelly Tian

N/A

Award amount

2013

Food Shape and Consumption Decisions

Dip Biswas, Courtney Szocs

N/A

Award amount

2013

An Analysis of Intergenerational Differences in Materialism in India

N. Meenakshi

N/A

Award amount

2012

Good Green Mothers

Lucy Atkinson, Niveen Ghannam

N/A

Award amount

2013

Food Freedom and Well Being

Srinivas Sridharan, Ranjit Voola, Archana Voola, Ashwin Shah

N/A

Award amount

2013

Health care and vulnerability

Laurel Anderson, Daniele Mathras, Richard J. Casell, Denise M. Kennedy, John P. Fasolino

N/A

Award amount

2014

Transformative Charity Experiences

Justine M. Rapp, Anne Hamby, Todd Weaver, Mark Mulder

N/A

Award amount

2013

The Role of Half Aversion in Overconsumption

Justine M. Rapp, Mathew S. Isaac, Karthik Easwar

N/A

Award amount

2013

Sustainability

Femke van Horen

N/A

Award amount

2014

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