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Transformative Consumer Research

TCR FUNDING

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Empower your research with a grant!

2026 ACR-AMA-TCR Grant

The TCR Small Grant program is designed to encourage innovative exploratory inquiry that is consistent with TCR’s mission; provide seed funding or supplemental funding for projects where early empirical confirmation is likely to fuel future research projects or facilitate pursuit of larger grants; support research with the potential to create positive societal impact; and prioritize funding support for researchers within the TCR community working at institutions and in parts of the world where research funding is scarce. Funding for most grants will range from $1,000-$3,000.

 

Please see the full Call for Proposals for more information and application details.

TCR partners with the Association for Consumer Research, the American Marketing Assocation, and private donors to offer small grants to provide seed money and support exploratory research that aligns with TCR's mission. This funding opportunity is offered once per year, with a Call for Proposals announced here on the TCR website. Funding is available to both PhD students and academic researchers.

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2025 Recipients

Recipients of the 2025 TCR Small Grant Cycle have been announced.

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Previous Winners

Past grants support from the Sheth Foundation, ACR,

and Kellogg Foundation.

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TCR Grant FAQs

Most commonly asked questions, answered.

Past TCR Grant Award Winners

Aging in the Digital Health Era: The Promise of Virtual Health Agents

Nuket Serin

$3,000

Award amount

2025

Everyday Therapeutic Consumption

Emma Banister, Kathy Hamilton, Susan Dunnett, Maria Piacentini, Amy Griener Fehl, Stephanie Anderson, Fiona Cheetham, Helene Gorge, Nicole Kreidler

$2,600

Award amount

2024

Consumer Journeys and Voices in Hunger Reduction Programs

Bridget Leonard, Aida Faber, Kristin Scott, Robert Arias, Stephen Juma, Iina Ikonen

$2,750

Award amount

2024

The Role of Frontline Service Providers in Combatting Vaccine Misinformation

Stacey Finkelstein, Amy Greiner Fehl, Beatriz Pereira, MArta Caserotti

$2,000

Award amount

2024

Rethinking Front-of-Pack Labels: Evidence-Based Solutions for Smarter Consumption

Ludovica Scalco

$3,000

Award amount

2025

Unplanned Sustainability: Positive Unintended Consequences of Coping Capital

Sofia Batista Ferraz, Tania Veludo-de-Oliveira, Ana Delapedra, Adriana Arcuri

$2,443

Award amount

2024

Marketing Mental Wellness: Avoid Wellwashing to Sustain Brand Authenticity

Jane Machin, Arianna Uhalde

$1,878

Award amount

2024

Vocational Education and Public-Private Partnerships in Rural Subsistence Marketplaces

Roland Gau, Yupin Patarapongsant

$3,000

Award amount

2024

Identifying the recipes of preserving customer dignity in automated service encounters

Sanjit Kumar Roy

$3,000

Award amount

2025

Can AI Enhance DEI Initiatives? Socioeconomic Status and Minority Fairness Perceptions

Nu Ree Ha, Onur Bodur

$2,813

Award amount

2024

I Don’t Eat That: Understanding Intersectionalities in Food Restriction Stigmas

Nadine Benninger, Kelly Haws

$2,400

Award amount

2024

Understanding critical behavioral factors of SASH bystander responses

Aimee Smith, Rachel Bertram

$2,130

Award amount

2024

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