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Transformative Consumer Research

TCR FUNDING

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Empower your research with a grant!

2025 ACR-AMA-TCR Grants

The TCR Small Grant program is designed to encourage innovative exploratory inquiry that is consistent with TCR’s mission; provide seed funding or supplemental funding for projects where early empirical confirmation is likely to fuel future research projects or facilitate pursuit of larger grants; support research with the potential to create positive societal impact; and prioritize funding support for researchers within the TCR community working at institutions and in parts of the world where research funding is scarce. Funding for most grants will range from $1,000-$3,000.

 

Please see the full Call for Proposals for more information and application details.

TCR partners with the Association for Consumer Research, the American Marketing Assocation, and private donors to offer small grants to provide seed money and support exploratory research that aligns with TCR's mission. This funding opportunity is offered once per year, with a Call for Proposals announced here on the TCR website. Funding is available to both PhD students and academic researchers.

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2024 Recipients

Recipients of the 2024 TCR Small Grant Cycle have been announced.

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Previous Winners

Past grants support from the Sheth Foundation, ACR,

and Kellogg Foundation.

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TCR Grant FAQs

Most commonly asked questions, answered.

Past TCR Grant Award Winners

Hunger Task Force Mobile Market Initiative: Increasing Fruit & Vegetable Consumption Among Vulnerable Consumers

Melissa Bublitz, Laura Peracchio

$6,000

Award amount

2020

Relationship Substitutes: How (Over) Consuming Digital Influencer Content Impacts Consumer Wellbeing

Colleen Harmeling

$500

Award amount

2020

Social Media Wisdom: Conceptualization and Scale Development

Sunaina Chugani

$2,000

Award amount

2020

Designing for All: Understanding Consumer Response to Inclusive Design

Vanessa Patrick

$1,000

Award amount

2020

How Meaningful Stories Enhance the Value of Associated Objects

Anne Hamby, Jennifer Escalas

$1,000

Award amount

2020

Community Hunger Response-Ability

Martina Hutton

$4,000

Award amount

2020

Unit Bias: How Common Food Marketing Tactics Can Mitigate Healthy Consumption Benefits

Lane Peterson, Martin Mende

$1,500

Award amount

2020

Establishing a Diversity and Inclusion-Engaged Marketing Science, Practice and Education Network

Eva Kipnis, Samantha Cross, Chris Pullig

$2,000

Award amount

2020

Yes, I Can? Can Power Promote Eco-Friendly Behavior?

Eugene Chan

$2000

Award amount

2020

The Disposition of Self-Control Interventions for Excessive Social Media Users

Kseniia Zahrai, Ekant Veer

$2,400

Award amount

2020

Impact of Portrayal of Victims in Anti- Domestic Violence Campaigns

Akshaya Vijayalakshmi

$3,000

Award amount

2020

Stigmatized Shoes: A Simulation to Reduce Stigma Against Mental Illness

Jane Machin, Ann Mirabito

$2,000

Award amount

2020

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