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Transformative Consumer Research

TCR FUNDING

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Empower your research with a grant!

2025 ACR-AMA-TCR Grants

The TCR Small Grant program is designed to encourage innovative exploratory inquiry that is consistent with TCR’s mission; provide seed funding or supplemental funding for projects where early empirical confirmation is likely to fuel future research projects or facilitate pursuit of larger grants; support research with the potential to create positive societal impact; and prioritize funding support for researchers within the TCR community working at institutions and in parts of the world where research funding is scarce. Funding for most grants will range from $1,000-$3,000.

 

Please see the full Call for Proposals for more information and application details.

TCR partners with the Association for Consumer Research, the American Marketing Assocation, and private donors to offer small grants to provide seed money and support exploratory research that aligns with TCR's mission. This funding opportunity is offered once per year, with a Call for Proposals announced here on the TCR website. Funding is available to both PhD students and academic researchers.

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2024 Recipients

Recipients of the 2024 TCR Small Grant Cycle have been announced.

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Previous Winners

Past grants support from the Sheth Foundation, ACR,

and Kellogg Foundation.

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TCR Grant FAQs

Most commonly asked questions, answered.

Past TCR Grant Award Winners

The Promotional Efforts Of The Pharmaceutical Industry And The Well-Being Of Vulnerable Consumers

Sara Baskentli

$2,000

Award amount

2020

Children's Health Knowledge

Margaret Campbell

$3,000

Award amount

2020

Biosocial relations in the garden: moving beyond the middle-class consumer

Julie Emontspool

$1,500

Award amount

2021

How Marketing Helps or Harms Consumers After Baby Loss

Elizabeth Minton

$1,500

Award amount

2021

Building a transitory healthcare consumer space: challenges and tensions about defining patients

Helene Gorge

$1,000

Award amount

2020

A Whiter Shade of Pale: The Impact of Whiteness on Female Beauty Standards

Ronald Hill

$1,500

Award amount

2021

Burning out together? A study on excessive consumption in fan tribes of professional wrestling

Nicole Ye Yang

$1,000

Award amount

2021

The Relationship between Fashion and Style Orientation and Consumer Subjective Well-Being

Shipra Gupta

$1,000

Award amount

2021

How Social Media Usage Influences Economically Underprivileged (vs Economically Privileged) Consumer

Dipayan Biswas

$2,000

Award amount

2020

Its Not Me, Its You: Awareness of Being Nudged Results in Oppositional Changes in Self-Perceptions

Cory Haltman

$1,000

Award amount

2021

Social Media & Mindfulness: From the Fear of Missing Out (FOMO) Towards the Joy of Missing Out (JOMO)

Michelle van Solt

$2,000

Award amount

2021

Food well-being (FWB) during the pandemic through a virtual cooking-class community

Elizabeth Crosby

$1,500

Award amount

2021

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