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Transformative Consumer Research

TCR FUNDING

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Empower your research with a grant!

2025 ACR-AMA-TCR Grants

The TCR Small Grant program is designed to encourage innovative exploratory inquiry that is consistent with TCR’s mission; provide seed funding or supplemental funding for projects where early empirical confirmation is likely to fuel future research projects or facilitate pursuit of larger grants; support research with the potential to create positive societal impact; and prioritize funding support for researchers within the TCR community working at institutions and in parts of the world where research funding is scarce. Funding for most grants will range from $1,000-$3,000.

 

Please see the full Call for Proposals for more information and application details.

TCR partners with the Association for Consumer Research, the American Marketing Assocation, and private donors to offer small grants to provide seed money and support exploratory research that aligns with TCR's mission. This funding opportunity is offered once per year, with a Call for Proposals announced here on the TCR website. Funding is available to both PhD students and academic researchers.

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2024 Recipients

Recipients of the 2024 TCR Small Grant Cycle have been announced.

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Previous Winners

Past grants support from the Sheth Foundation, ACR,

and Kellogg Foundation.

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TCR Grant FAQs

Most commonly asked questions, answered.

Past TCR Grant Award Winners

Discovering Healthy and Risky Consumption of Self-Sexualizing Women

Dooyoung Choi

$1,500

Award amount

2021

I Will Be Green For Us: When Consumers Compensate For Their Partners Unsustainable Behavior

Aylin Cakanlar

$1,500

Award amount

2021

Environmental Consumption Patterns in Early Motherhood: The Evolving and Diverse Notions of the Good Green Mother Identity

Niveen Abighannam

$1,500

Award amount

2021

Narrative-based learning framework for healthcare professionals to improve citizen ageing and well-being

Sonja Wendel

$1,000

Award amount

2021

Intervention to Reduce Fake News Sharing on Social Media Targeted at High School Students

Eugene Chan

$1,500

Award amount

2021

Turning to Food in the Face of Loneliness

Lan Nguyen Chaplin

$1,500

Award amount

2021

Virtual Avatar and Me: The Effect of Body-Scan Virtual Avatars on Consumers Self-Perceptions and Well-Being

Hyejune Park

$1,000

Award amount

2021

An Investigation of when Brands can Benefit from an Inclusive Portrayal

Sphurti Sewak

$1,000

Award amount

2021

Understanding News Consumption and Interventions to Fight Misinformation to Protect Individual and Societal Well-Being

Marina Cozac

$2,000

Award amount

2021

The Suspicious Caregiver: Caregiving Decreases Perceived Truthfulness and Sharing of Persuasive Communications

Anika Schumacher

$1,500

Award amount

2021

Political consumerism in conflict economies: Food sovereignty organising in the occupied Palestinian territory

Mikko Laamanen

$2,000

Award amount

2021

Eew! These people eat rats and cats: The Systematic Exclusion of Tribal Consumers in Subsistence Marketplaces

Srinivas Venugopal

$1,500

Award amount

2021

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