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Transformative Consumer Research

TCR FUNDING

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Empower your research with a grant!

2025 ACR-AMA-TCR Grants

The TCR Small Grant program is designed to encourage innovative exploratory inquiry that is consistent with TCR’s mission; provide seed funding or supplemental funding for projects where early empirical confirmation is likely to fuel future research projects or facilitate pursuit of larger grants; support research with the potential to create positive societal impact; and prioritize funding support for researchers within the TCR community working at institutions and in parts of the world where research funding is scarce. Funding for most grants will range from $1,000-$3,000.

 

Please see the full Call for Proposals for more information and application details.

TCR partners with the Association for Consumer Research, the American Marketing Assocation, and private donors to offer small grants to provide seed money and support exploratory research that aligns with TCR's mission. This funding opportunity is offered once per year, with a Call for Proposals announced here on the TCR website. Funding is available to both PhD students and academic researchers.

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2024 Recipients

Recipients of the 2024 TCR Small Grant Cycle have been announced.

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Previous Winners

Past grants support from the Sheth Foundation, ACR,

and Kellogg Foundation.

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TCR Grant FAQs

Most commonly asked questions, answered.

Past TCR Grant Award Winners

Healthcare in an Interconnected World: Increasing Blood Donations and Well-Being in the Social Media Era

Riley Krotz

$1,000

Award amount

2021

An Exploration Into Communal Experiences Of Solastalgia

Myriam Brouard

$2,000

Award amount

2021

Debt management

Utpal Dholakia, Nivriti Chowdhry, Jihye Jung

N/A

Award amount

2014

Food well-being

Amir Grinstein, Liad Bareket-Bojmel

N/A

Award amount

2014

The Impact of Vulnerability and Perceived Scarcity on COVID-19 Vaccine Acceptance

Amy Greiner Fehl

$2,000

Award amount

2021

The Impact of Financial Infidelity Asymmetry on Couples Financial and Relationship Well-Being

Hristina Nikolova

$2,500

Award amount

2022

Food well-being

Dipayan Biswas, Sarah Lefebvre

N/A

Award amount

2014

Poverty

Josh Antonio Rosa, Shikha Upadhyaya

N/A

Award amount

2014

How Racial Discrimination Influences Consumer Adoption of Service Robots

Dipayan Biswas, Ye Seul Kim

$1,000

Award amount

2021

Health and well-being

C. Graham Austin

N/A

Award amount

2014

Financial decision making

Arjun Chakravarti, Alan Malter

N/A

Award amount

2014

Health Care

Kate Pounders, Marla Stafford

N/A

Award amount

2015

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