Transformative Consumer Research is a movement that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.

TCR Related News, Events & Updates

Indigenous Entrepreneurship

In celebration of the International Day of the World's Indigenous People that just passed, we highlight Ana Maria Peredo's work.

Disadvantaged and Vulnerable Consumers

Journal of Service Research Special Issue Special Issue Editors: Ron Hill (ronhill@american.edu), American University Linda Price...

2025 TCR Conference Call for Track Proposals

The 2025 TCR conference organizers are seeking co-chairs for tracks for the next TCR conference at American University (DC) June 12-15.

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TCR prioritizes research that has a positive impact on consumers, society and ecologies. Find out more about our impact.