Transformative Consumer Research is a movement that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.

Julie Ozanne wins 2024 ACR Distinguished Service Award

Julie Ozanne won the 2024 Distinguished Service Award from the Association of Consumer Research in Service of Research on Social Problems. Julie gave an inspirational acceptance Keynote address at the 2024 ACR Conference in Paris.

Read Keynote Here

Attend a TCR Conference

Find TCR Research

Teach TCR Principles

Fund TCR Research

TCR Related News, Events & Updates

Aug 21
8 min

Transformative Topics

Indigenous Entrepreneurship

In celebration of the International Day of the World's Indigenous People that just passed, we highlight Ana Maria Peredo's work.

Aug 6
2 min

Special Issue Call

Disadvantaged and Vulnerable Consumers

Journal of Service Research Special Issue Special Issue Editors: Ron Hill (ronhill@american.edu), American University Linda Price...

Jul 28
1 min

Conference Call

2025 TCR Conference Call for Track Proposals

The 2025 TCR conference organizers are seeking co-chairs for tracks for the next TCR conference at American University (DC) June 12-15.

1

2 3 4

jemachin_origami_dialogue_bubble_in_deep_purple_and_cream_f650dd04-8276-4439-a66b-53301c61

Our Impact

TCR prioritizes research that has a positive impact on consumers, society and ecologies. Find out more about our impact.

Learn More

Transformative Consumer Research is a movement that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.

Julie Ozanne wins 2024 ACR Distinguished Service Award

TCR Related News, Events & Updates

Subscribe to MyTCR email

Our Impact