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Transformative Consumer Research

2027 CONFERENCE

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TCR  2027 Conference

Gabelli School of Business

Fordham University

New York City

 

June 1-4, 2027​​

Conference Co-Chairs:

Sertan Kabadayi (Fordham University)

Yuliya Komarova (Fordham University)

Hoori Rafieian (Fordham University)

Genevieve O'Connor (Fordham University)

​Track 1 applications now open!

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For questions, please email:

TCR2027@Fordham.edu

TCR 2027 Co-Chairs

For questions, please email: TCR2027@Fordham.edu

Sertan Kabadayi

Sertan Kabadayi

Fordham University

Yuliya A. Komarova

Yuliya A. Komarova

Fordham University

Genevieve O’Connor

Genevieve O’Connor

Fordham University

Hoori Rafieian

Hoori Rafieian

Fordham University

Track Categories

​​​In the collaborative and relaxed setting of this conference, participants engage in an open, curiosity-driven process grounded in dialogue and partnership. Unlike traditional conferences, TCR does not focus on pre-structured presentations but follows a dialogical format. Dialogical tracks bring together individuals with shared interests to explore ideas by drawing on diverse perspectives, including scholars across disciplines and non-academic contributors such as industry professionals and NGOs. This approach has led to numerous successful collaborations and publications, including award-winning work.  Additional information on TCR and dialogical conferences can be found here. 

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Three categories of track proposals are outlined below. Tracks 2 and 3 are closed.

Applications for Track 1 are now open until November 15, 2026.

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For questions and inquiries: TCR2027@Fordham.edu

Purple Building Exterior

1

Track 1: Build Capacity

Application Deadline: Nov 15, 2026

Track Review Deadline: Dec 31, 2026

Participant Notification: Jan 15, 2027

2

Track 2: Leverage Research

APPLICATIONS  ARE CLOSED.

 

ACCEPTED  TRACKS  HAVE BEEN NOTIFIED

For questions about your Track 2 application please email: TCR2027@Fordham.edu

3

Track 3: Implement Solutions

APPLICATIONS  ARE CLOSED.

 

ACCEPTED  TRACKS  HAVE BEEN NOTIFIED

For questions about your Track 3 application please email: TCR2027@Fordham.edu

Post-Conference Publication Opportunities

We are pleased to announce that a special issue associated with this conference has already been secured at the Journal of the Association for Consumer Research (JACR). See forthcoming issue details here. 
 
Selected tracks will have the opportunity to further develop their work for consideration in this special issue, subject to the journal’s review process and editorial guidelines. 

We also encourage track teams to consider additional outlets and formats for dissemination to further broaden the reach and impact of their work.

Learn about upcoming and past dialogical conferences.

Learn about past and upcoming inpact festivals.

Read past conference proceedings and browse photos

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