Transformative Consumer Research is a movement that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
Please consider submitting a manuscript to the International Journal of Advertising
for a Special Issue on Centering the societal impacts of AI, social media, and emerging technologies in advertising.
Representing a first-time collaboration between the European Journal of Marketing and the bi-annual Transformative Consumer Research Conference, all papers contained in this issue emanated from the 2023 TCR Conference.
