2025 ACR-AMA-TCR Research Grants: Deadline EXTENDED to September 10, 2025!

The deadline for proposals for the ACR-AMA-TCR Small Grant program has been EXTENDED to September 1, 2025, with notifications of funding expected by November 1, 2025.

Transformative Consumer Research (TCR) is a movement within marketing and consumer psychology that focuses on using rigorous research to create impact relating to matters of well-being. With the support of the Association for Consumer Research and the American Marketing Association, TCR offers small research grants that typically range from $1000-$3000 USD. Funds can be used for purposes such as participant stipends/payments, purchase of data access, software, travel to collect data, etc.

To apply, please prepare a project proposal using the proposal guidelines outlined in the Call for Proposals that outlines your project and submit a short summary of your personal details within the submission website. Proposals will undergo double-blind review. For additional information, including a detailed call for proposals, a list of past award winners, and the submission link, please visit the TCR Funding Page.

If you have questions, please contact Melissa G. Bublitz (TCR Small Grant Coordinator) at mgbublitz@wisc.edu.