New TCR Co-Chairs

We are pleased to announce the Co-Chairs of the TCR Advisory Committee from 2026 through 2028: Martina Hutton and Chris Blocker. Martina and Chris first met at TCR as early career scholars in a track studying poverty. They will now lead TCR during a time when research on well-being is even more important. Please join us in congratulating two of the finest scholars and people in our community. Please let us also take this opportunity to thank Dr. Martin Mende for his wonderful service as Chair of the TCR Advisory Committee.

Martina Hutton is Director of Research Impact and Associate Professor in Marketing at Royal Holloway Business School, Royal Holloway University of London. Her research focuses on consumer poverty and experiences of marketplace exclusion and deprivation related to gender, hunger and post-prison displacement. Actively partnering with communities and stakeholders on these issues, her methodological expertise is participatory action research, interpretivist and post-critical approaches. Her work appears in leading journals including the Journal of Consumer Psychology, Sociology, Journal of Business Ethics, European Journal of Marketing, Journal of Business Research, Journal of Public Policy & Marketing, Journal of the Association for Consumer Research, Marketing Theory, Journal of Consumer Affairs among others. A recipient of the Per Østergaard Award for Interpretive Consumer Research, she has been a finalist for the AMA-EBSCO-RRBM Award for Responsible Research in Marketing. In 2023 she received the Inaugural Mary Kinghorn Davies Award for Research Impact from the Academy of Marketing.

Chris Blocker is the Tracy Family Faculty Fellow and Professor of Marketing at Colorado State University. His research focuses on understanding how we think about, measure, and model value creation in services, sales, and society. In addition to marketplace relationships, he works with organizations to research and explore value creation in contexts of poverty, social services, homelessness, and social enterprise. He has published articles in the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Service Research, Journal of Public Policy & Marketing, Harvard Business Review, among others, and has served on the Transformative Consumer Research advisory board.