2025 ACR-AMA-TCR Research Grants Call for Proposals

Are you investigating research questions that uphold and improve well-being for individuals, subgroups, societies, and/or the natural environment? Are you looking for financial support to fund this important and impactful work? If you answered “yes” to these questions, fantastic! The TCR Grants Committee invites you to submit a funding proposal for a 2025 ACR-AMA Transformative Consumer Research Grant.

Transformative Consumer Research (TCR) is a movement within marketing and consumer psychology that focuses on using rigorous research to create impact relating to matters of well-being. With the support of the Association for Consumer Research and the American Marketing Association, TCR offers small research grants that typically range from $1000-$3000 USD. Funds can be used for purposes such as participant stipends/payments, purchase of data access, software, travel to collect data, etc.

To apply, please prepare a project proposal using the proposal guidelines outlined in the Call for Proposals that outlines your project and submit a short summary of your personal details within the submission website. Proposals will undergo double-blind review. For additional information, including a detailed call for proposals, a list of past award winners, and the submission link, please visit the TCR Funding Page.

Proposals are due by September 1, 2025, with notifications of funding expected by November 1, 2025.

If you have questions, please contact Melissa G. Bublitz (TCR Small Grant Coordinator) at mgbublitz@wisc.edu.