The 2027 Transformative Consumer Research (TCR) will be held at Gabelli School of Business at Fordham University in New York City on June 1-4, 2027. Conference co-chairs, Sertan Kabadayi, Yuliya Komarova and Hoori Rafieian, are seeking track proposals for Track Categories 1, 2 and 3. Proposal submissions open: June 15, 2026 Submission deadline: July 31, 2026 For full details click here. For questions and inquiries email TCR2027@Fordham.edu

The 2025 TCR conference organizers are seeking co-chairs for tracks for the next TCR conference at American University (DC) June 12-15.