Transformative Consumer Research (TCR) Conference 2027 will be hosted by Gabelli School of Business , Fordham University on June 1-4,...

As we reflect on June being a month of many environmental focused days, including June 5th's World Environment Day, and that we recently...

Mothers are celebrated in many countries on Mother's Day in May. This month we feature the work on Motherhood that has been a central...

As we look back on April as Earth Day, a time dedicated to raising environmental awareness and encouraging actions that can promote a...

Let’s ROC: a dynamic experience-based roadmap for relational engagement By Chloe Preece, Pilar Rojas-Gaviria, Benedetta Cappellini,...

In recognition that March is Women's History Month and March 8th was International Women's Day, we feature the work by Laurel Steinfield,...

Updated Deadline: April 17th. TCR's teaching material repository is powered by the invaluable contributions of our community. This...

Special Issue, Journal of Historical Research in Marketing Guest editors: Judy F. Davis, judy.davis@emich.edu Bel Kerkhoff-Parnell,...

Enhancing Consumer Wellbeing with Immersive Technologies Special Issue, Journal of Business Research Submission deadline: 01 May 2025...

Picture of trees with words Business for a Better World. Endorsed by Responsible Research in Business & Management (RRBM) and consistent...

The Race in the Marketplace Research Network held a Forum in Cape Town, South Africa earlier this year. The RIM Forum’s co-organizer's,...

Martin Mende and David Glen Mick recently published a commentary on the TCR movement in ACR Review. In it, they sketch TCR's development...

We are using LinkedIn to post timely information about the Transformative Consumer Research movement. Please consider joining the TCR...

In recognition of February being Black History month and that much of the Diversity, Equity & Inclusion work we see under threat today...

TCR’s Executive Leadership and Social Impact Council invites you to a virtual Workshop featuring Days for Girls International on...

Congratulations to the winners of the 2024 TCR Small Grant awards. Click here for details of all the past winners. Project Title...

Newsweek recently published an article featuring research by Dr. Connie Pechmann and her doctoral student, Xiajing Zhu! Titled, "The...

Join the American Marketing Association for the upcoming 2025 AMA Winter Academic Conference on February 14-16 in Phoenix, AZ and...

We wanted to encourage everyone to think carefully about the way consumption practices affect children and adolescents. As such, we went...

Did you know myTCR.org can help you teach TCR related concepts?! Thanks to our Education Council Co-Chair Alexei Gloukhovtsev as well as...