2024 TCR Grant Recipients Announced.

Congratulations to the winners of the 2024 TCR Small Grant awards. Click here for details of all the past winners.

Project Title	Principal Investigators
Everyday Therapeutic Consumption	Emma Banister, Kathy Hamilton, Susan Dunnett, Maria Piacentini, Amy Griener Fehl, Stephanie Anderson, Fiona Cheetham, Helene Gorge, Nicole Bieak Kreidler
Unplanned Sustainability: Positive Unintended Consequences of Coping Capital	Sofia Ferraz, Tânia Veludo-de-Oliveira, Ana Tereza Delapedra, Adriana Arcuri
Can AI Enhance DEI Initiatives? Socioeconomic Status and Minority Fairness Perceptions	Nuree Ha, Onur Bodur
Consumer Journeys and Voices in Hunger Reduction Programs	Bridget Leonard, Stephen Juma, Aida Faber, Kristin Scott, Iina Ikonen, Robert Arias
Marketing Mental Wellness: Avoid Wellwashing to Sustain Brand Authenticity	Jane Machin, Arianna Uhalde
I Don’t Eat That: Understanding Intersectionalities in Food Restriction Stigmas	Nadine Benninger, Kelly Haws
The Role of Frontline Service Providers in Combatting Vaccine Misinformation	Stacey Finkelstein, Amy Greiner Fehl, Beatriz Pereira, Marta Caserotti
Vocational Education and Public-Private Partnerships in Rural Subsistence Marketplaces	Roland Gau, Yupin Patarapongsant
Understanding critical behavioral factors of SASH bystander responses	Aimee Smith, Rachel Bertram
Deaf Consumers’ Use and Integration of Assistive Technology	Michael Janger, Oden Groth, Diogo Hildebrand, Sofia Batista Ferraz, Andres Rodriguez Veloso
Poor Sleep Quality and Maladaptive Hoarding Behavior	Jayati Sinha, Jooyoung Park
Nurturing Nature: The Role of Compassion for Nature in Promoting Sustainable Consumption	Ecem Emur-Bilge, Jutta Roosen
Beautiful Minds: Marketing in the Age of Neurodiversity	Jane Machin, Josephine Go Jefferies
Using Atmospherics to Convey Inclusivity and Promote Access to Essential Services	Christian Arroyo Mera, Courtney Szocs
The Impact of Modality on Consumers’ Volunteering Choices and Behaviors	Carissa Colligan, Jill Hmurovic
Bigger, faster, stronger: The power of consumer endurance in persistent consumption environments	Justine Farrell, Ron Hill
The Effect of Benefit Framing on Recurring Donations	Hanife Armut, Nazli Gurdamar-Okutur, Zeynep gurhan-Canli

TCR partners with the Association for Consumer Research, the American Marketing Assocation, and private donors to offer small grants to provide seed money and support exploratory research that aligns with TCR's mission. This funding opportunity is offered once per year, with a Call for Proposals announced here on the TCR website. Funding is available to both PhD students and academic researchers.

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